Market Snapshot
The global mechanical keyboard market is expected to expand at 12.1% CAGR during the forecast period. The mechanical-switch keyboard offers tactile feedback that provides an individual superior typing experience. Mechanical keyboards have a longer lifespan but are bulky, loud, and expensive. Mechanical keyboards are available in three different types of switches—tactile, linear, and clicky; each of them consists of its own switch—with a base, a spring, and a stem. It also provides replaceable keycaps that offer individuals with ‘do it yourself’ (DIY) feature to assemble their own keyboards. A variety of keyboards are available in the market, used for numerous applications, some of them include membrane keyboards, dome-switch keyboards, scissor-switch, and buckling-spring keyboard.
Traditional counterpart of mechancial keyboards is generally a mature market, due to the availability of affordable keyboards such as membrane technology, scissor-switch keyboard, dome-switch keyboard, and optical keyboard technology. However, mechanical keyboards are projected to witness significant demand for gaming applications due to superior tactile feedback and lifespan of the keyboard. Moreover, the rising adoption of wireless mechanical keyboards is expected to contribute to the growth of the Mechanical Keyboard Market during the assessment period. However, the availability of substitutes is likely to possess a challenge for the key players in the mechanical keyboard market during the forecast period.
The wired mechanical keyboard segment accounted for the larger market share of 75.8% in 2017, with a market value of USD 534.8 million; it is expected to register the higher CAGR of 12.5% during the forecast period. The wireless mechanical keyboard segment was valued at USD 170.7 million in 2017; it is projected to exhibit a CAGR of 10.7%.
Professional gamers usually prefer wired keyboards as these have more pros and are suitable for gaming applications. These do not have any lags and are more responsive to complex key combinations. The wired keyboards are preferred as the users do not have to bother about the battery changes, battery recharges, or occasional possibility of battery run-out while playing games or typing. The adoption of these type of keyboards is high and is expected to continue in the future. Companies offering wired mechanical keyboards are Corsair, Alienware, Azio, Logitech, Razer, Roccat, and others.
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Wireless keyboards operate on batteries and are of two types—Bluetooth or Radio Frequency (R/F). These free the user from the clutter of wires and fit well for any desk with limited space. It is preferred in commercial as well as residential spaces with low requirement for precision and speed. The wireless keyboard gives more mobility and can be used within a large space. The adoption of these types of keyboard for gamers is expected to increase in the future. Various companies are adding wireless keyboards in their offerings to attract more customers. These include Logitech International SA, CORSAIR, Drevo Systems Pvt. Ltd, Velocifire, SainSonic, Obins, and others.
Key Players
Some of the key players of mechanical keyboard market include Logitech (Switzerland), Corsair Components (U.S.), Razer Inc. (U.S.), SteelSeries (Denmark), Roccat Studios (Germany), A4Tech Co. Ltd. (Taiwan), OMRON Corporation(Japan), Rapoo Corporation (China), ZF Friedrichshafen AG (Germany), Kaihua Electronics Co. Ltd (China) and Huizhou Greetech Electronics Co. Ltd (China).
Market Segmentation
- By Product Type— Tactile switches, clicky switches, and linear switches
- By Technology— Wired mechanical keyboard and wireless mechanical keyboard
- By Application—Professional gamers, commercial, and residential
Regional Analysis
Mechanical keyboard market, by region, has been segmented into Asia-Pacific, North America, Europe, and the Middle East & Africa, and South America. Asia-Pacific is expected to be the fastest growing market in the mechanical keyboard market growing at the highest CAGR due to the increasing number of professional gamers. China accounted for the largest market share of 37% in 2017, with a market value of USD 74.1 million; the market is expected to register the highest CAGR of 15.7% during the forecast period. The rest of Asia-Pacific was the second-largest market in 2017, valued at USD 48.0 million; the market is projected to exhibit a CAGR of 13.4%. However, India is expected to exhibit the highest CAGR of 18.0%.
Furthermore, Europe is expected to hold the third largest share in the mechanical keyboard market during the assessment period. Some of the factors that are responsible for market growth include development of new games by key players of the market according to the market demand and increase in the number of professional gamers. The presence of companies such as Logitech, Roccat GmbH, Cherry, and SteelSeries is also one of the factors responsible for the growth of the market in this region.
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TABLE OF CONTENTS
1 Executive Summary
2 Market Introduction
2.1 Definition
2.2 Scope Of The Study
2.3 List Of Assumptions
2.4 Market Structure
3 Market Insights
4 Research Methodology
4.1 Research Process
4.2 Forecast Model 26
5 Market Dynamics
5.1 Overview
5.2 Drivers 29
5.2.1 Increasing Demand For Gaming Industry
5.2.2 Longer Lifespan 29
5.3 Opportunity
5.3.1 Increasing Adoption Of Wireless Mechanical Keyboards
5.4 Challenge
5.4.1 Availability Of Touchscreen Substitutes 30
Continued…
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Global Mechanical Keyboard Market Research Report — by Product Type (Linear, Clicky, & Non-Clicky (Tactile)), by Technology (Wired & Wireless), by Application (Typing, Gaming), and by End-user (Gaming Zones, Learning Institutes) - Forecast till 2023Mechanical Keyboard Market – OverviewThe high utility of mechanical keyboards has been the key factor driving the development of the market.
The market is anticipated to develop at a CAGR of 17% in the span of the forecast period.The gaming industry is fairly reliant in terms of the demand it experiences for mechanical keyboards with a high turnover rate; this fact is expected to bolster the market in the forecast period.
The rise in PC based games has increased the need for mechanical keyboards significantly.
The keyboard also exploits red mechanical switches that are of the linear variety.
The Lenovo Legion K500 mechanical keyboard is projected to be offered for purchase in April this year.Key PlayersSome of the key players of Mechanical Keyboard Market include Logitech (Switzerland), Corsair Components (U.S.), Razer Inc. (U.S.), SteelSeries (Denmark), Roccat Studios (Germany), A4Tech Co. Ltd. (Taiwan), OMRON Corporation(Japan), Rapoo Corporation (China), ZF Friedrichshafen AG (Germany), Kaihua Electronics Co. Ltd (China) and Huizhou Greetech Electronics Co. Ltd (China).Market SegmentationThe mechanical keyboard market is segmented on the basis of technology, application, product type, and end-user.
On the basis of product type, the mechanical keyboard market is segmented into clicky switches, linear switches, and non-clicky (tactile) switches.
