”We have only seen the beginning of a shift where people are ready to move from ownership to sharing services,” says the company's president Bodil Eriksson.

During the height of summer last year went to the Volvo to start the independent company, M in Volvo Cars.

M's main field of study is to develop sharing services in mobility.

on Thursday the beta launch of the company their services in Stockholm.

”Beta-phase is just the first step for M. as we get to know our users and learn even more about how they want to use a car, we will develop the service and make it even more personal,” says Bodil Eriksson, president and ceo of Volvo Car Mobility and global head of M in a statement.

previously ran Volvo bildelningstjänsten Sunfleet, with 1700 cars in the fleet during the last summer.

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