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Do RPA Companies Offer a Panacea for the Pharmaceutical Industry?

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synlogics Inc
Do RPA Companies Offer a Panacea for the Pharmaceutical Industry?

Not only does it help one stay ahead of the technology curve, but also in taking sales and marketing a step ahead.

GSK (GlaxoSmithKline) Pharmaceuticals is, in fact, already reaping benefits of implementing robotic process automation in its processes, dubbing the journey as “slow but rewarding”.

The fact remains that the implementation must well-thought-out and one step at a time, but as you go about it, returns come in cosistenly.

Even the pharmaceutical market today heavily depends on marketing.

CRM is just one part that is included in this endeavor.

Gartner says that “By 2020, 85% of customer interactions will be managed without a human.” And that is, in fact, the scenario in the pharmaceutical industry too, where chatbots are becoming the face of marketing and customer relationship management.

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