WarnerMedia touted a bigger-than-ever programming portfolio, new data-driven capabilities and the “new company” it is hoping to evolve into during its upfront presentation Wednesday morning.
The event at the Hulu Theater at Madison Square Garden gave plenty of attention to the company’s deep programming slate and pointed to all of its new capabilities borne out of AT’s $85 billion acquisition of Time Warner and a subsequent restructuring, which has bolstered the company’s programming portfolio and added to its data capabilities.
Stankey and WarnerMedia’s ad sales chief Donna Speciale, promised data-driven ad decisions, guaranteed business results and a streamlined and unified advertising offering across its slate of new and returning programming as part of the company’s acquisition, renaming and restructure.
Fox Corp. on Monday tried to set itself apart by saying its competitors were growing more complicated while it was, in contrast, slimming down.
On Wednesday, WarnerMedia promised partners a simplified buying process.
Today, you can have one holistic conversation about all of our content across all of our platforms.” (She elaborated on those thoughts last week in an interview with Adweek.)