After a packed Wednesday that included events from WarnerMedia and CBS, the end of upfronts week is finally in sight.
But before The CW wraps things up, let’s take a look back at the most—and least—surprising moments from Wednesday’s presentations, which included laughs, tears and a standing ovation.
(And don’t forget to read our analysis of Monday’s events and Tuesday’s presentations.)
I’m still scratching my head over this one: TBS, which has been cultivating its comedy brand since 2003, is going to begin airing original drama series next year as part of a WarnerMedia initiative to blur the brands of TBS, TNT and truTV.
As I wrote, WarnerMedia risks permanently damaging the TBS brand by adding dramas—and is also doing its upcoming streaming service no favors by airing Snowpiercer, based on the 2013 movie, on a comedy network instead of a streaming platform in desperate need of original content to help attract subscribers.
“TBS, TNT and truTV are stronger if we’re less bound by a single brand position or genre,” WarnerMedia’s Kevin Reilly explained to buyers.