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In the full-size segment, the mighty F-150 has been the bestselling vehicle in the US since Ronald Reagan was President, while the Chevy Silverado has usually been number two.
Decades ago, there was robust competition in the compact pickup segment, as well.
That all changed when Chevy rolled out the Colorado in 2014.
Suddenly, the old compact segment became a midsize battleground (the trucks were larger than the entry-level, stripped-down pickups that I drove when I was in college).
They're the ideal vehicles for suburban weekend home-improvement duty, and if you're an outdoorsy person who doesn't need to tow a large boat or horse trailer, they're ideal for getting out into nature (as long as you go for the 4x4 versions).