In what might be the ultimate proof that CBD is now mainstream, Medterra CBD has launched a major marketing drive with three pro golfers as brand ambassadors and a partnership with Worldwide Golf Shops.
Medterra, which was welcomed onto the shelves of CVS with the past month, has signed US Open Major Champion Lucas Glover, four-time PGA tour winner Charley Hoffman, and Morgan Hoffman as brand ambassadors.
In perhaps an equally significant sign that golf is big marketing target for Medterra, the company former Nike Director of Sales, Greg Moore, who has 25 years of golf industry experience to serve as their VP of Sales for the Golf Division.
“Golf really aligns with what we want to do as a company,” said Medterra CBD CEO and co-founder Jay Hartenbach.
“There is a lot of benefit to be had for these professional athletes using CBD products for their training and recovery.
This market and demographic really aligns well with our products.”