That’s why increasingly banks are jumping on the mobile app bandwagon in order to not lose customers, revenue, and competitive edge in the market.
In a nutshell, to live up to the customer expectations, it’s vital for the banks to focus on customer experience innovations and engineer the app with “customer-first” philosophy, in addition, follow a few tips.
Design the app in such a way that customers can easily land to the page they are looking for, and don’t play with conventional icons so that customers won’t get lost in the navigation process.
Also Read: UX Design Strategy and Tips to transform your Mobile App
Chat with them based on personality, not just a zip code
The banking customer journey is not linear, instead, there will be circle-starts, random stops, and false starts, which makes it essential for the banks to have 360-degree view of the customers to better understand the customer’s path, their needs and preferences, and pain points, and thereafter enhance the customer journey in an individualized manner.
Artificial intelligence is penetrating every aspect of our lives, and that includes our smartphones also.
They are enhancing the capabilities of our mobile apps and thus enriching our mobile experience.By using AI, we can enhance the power of mobile apps.
AI systems help your app in identifying patterns of usage and in personalizing the user experience according to the preferences of the user.In this article, we shall explore how AI is improving our mobile experience.
As there are more players trying to establish their mark, there are a number of apps and therefore, the focus and the actual outcome expected from the mobile apps are constantly changing.
When the app development market was in the nascent phase, concentrating on the functional aspects was the cardinal focus.
Every single app out there is developed for a purpose.
After all, no user would like an app just because it looks nice and is easy to use but adds no value.
Start with focusing on the functionality aspects and then enhance the functionality by adding the right user interface which gives and overall impressive user experience.
In today’s app scenario, one of the most interesting aspects is that these two important elements go hand in hand.
For a significant number of us, the desktop gadgets have turned into an auxiliary touchpoint. We perform the greater part of our quests on mobiles, associate with close and dear ones, and remain associated with various brands through our telephones. Regardless of whether we are at home, office or voyaging, cell phones stay with us as a crucial piece of our lives. In such a situation, it turns into the following clear stage for the vast majority of the organizations trying incredible organizations to plan and exercise a solid nearness through portable sites and applications.
The mobile usability is the crucial aspect for the app success.
Since there are millions of app developed in the market, and there is a prediction from Goldman Sachs and population projections, United Nations that, “in 2018, 14.4% of the billion people globally will buy at least one mobile device.
Therefore it is clear just by seeing at the figures that mobile will overhaul desktop acquire.
The clear reason for these figures is the risen mobile usage among people.
Therefore, if you need your users to invest more time in your mobile application, then you have it more interesting and user-friendly.
Let’s dive into the below points to enhance your mobile app user experience:
In our digital era, it’s not reasonable to waste a lot of time searching for a pen and a piece of paper, writing, then walking to a post office, waiting in line and, finally, sending it to your loved one, when you can do all of the above with a few clicks.
It’s in some sense a way of creative expression, and working on “Text a letter” is a bright example.
The major concept lied in quite a romantic desire to breathe a new life into paper letters and reinvent the way of communicating through them.
After an efficient brainstorming and discovery phase following key points were outlined:
personalized user experience, based on the ability to design a letter and choose between different types of envelopes, papers seals and fonts, is a core part of the app;
user interface has to properly visualize app’s main features and reflect the thrill of writing a real letter;
