WPP’s Grey sees a future in healthcare marketing that isn’t specifically limited to clients, or agencies, focused on that sector.

Last month, CEO Michael Houston announced the launch of a new Grey Health & Wellness practice designed to unify all of the network’s related capabilities.

Its ultimate goal, according to Houston’s internal memo, is to both consolidate work on major pharmaceutical and OTC clients and to “help brands that currently do not have an obvious path into the health and wellness space devise strategies to leverage this important cultural driver and turn it into a growth opportunity for their businesses.”

"Health and wellness is no longer a distinct, separate part of life.

It's not about taking a pill and forgetting about it until the next ailment arrives."

Jason Kahner, president, Grey Health & Wellness

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