Opens and clicks are meaningful only if they produce, at some point, orders.

In my experience, tweaking just a few areas of an email program can greatly increase conversions.

In this post, I’ll review five areas to focus on.

The contents of those items depend on where that recipient is in the purchase journey, and what will influence her to act today.

It could be, say, to provide information or to make a compelling offer.

Are direct and to the point.

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