What makes someone a true champion of diversity and inclusion?

Here, for the first time, Adweek, in partnership with Adcolor, sought to find out by creating Adweek Champions, an award that celebrates executives and creatives in marketing, media and technology who are committed to taking action that yields real results.

A jury composed of Adweek editors, Adcolor members and Adcolor’s founder, Tiffany R. Warren, who is the svp, chief diversity officer of Omnicom Group, earlier this spring was blown away by the impressive efforts being undertaken to effect meaningful change.

From the many submissions we received, they selected standouts ranging from Saatchi & Saatchi New York CEO Andrea Diquez, who built a leadership team that is 83% female and 67% multicultural, to Petco CMO Tariq Hassan, who offered to fully sponsor two pride parades in San Diego and San Antonio.

On these pages, our inaugural Adweek Champions share their inspiring stories and more than a few indelible insights.

Hassan points out, for example, that the effort toward diversity and inclusivity is not about creating moments or improving content.

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