Athleisure refers to a fashion trend designed for athletic activities and workouts but can also be worn in workplace and as an everyday wear.
Athleisure includes apparels such as sneaker, joggers, leggings, hoodies, and many more.
Many companies used high-end performance enhancing materials for their making while the many apparels are not defined in their athletic performance enhancing abilities.
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The materials going into making the athleisure wear are cotton, wool, bamboo, nylon, lycra, polyester, and many more.
Increasing popularity of yoga globally along with enhancement of fashion trends.
However, the market of yoga pants is expected to increase mainly due to the fact that there has been increasing trend of yoga enthusiast’s in the developed regions of North America & Europe.
Also, concept of yoga is more profound among women than in men.
The store-based segment which is expected to dominate the athleisure market mainly because of the advantage of touch and feel, which is not the case with online retail.
However, online retail for the industry is expected to outplay brick and mortar retail in the coming years due to competitive pricing and buying convenience.
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Athleisure refers to a fashion trend designed for athletic activities and workouts but can also be worn in workplace and as an everyday wear.