The issue of bee population decline may be a cute cause célèbre in some corners, but it is a severe problem that demands consistent attention.
According to research, honeybees perform 80% of pollination and 70% of the top human food crops—which supply about 90% of the planet’s nutrition—are pollinated by bees.
The pervasive use of pesticides and climate change are two factors in this devastating loss of the world’s ecosystem.
McDonald’s, with close to 38,000 locations in over 100 countries, certainly has an impact on global food supply and likely a vested interest in ensuring that bees can keep doing their work for this reason.
To that end, Sweden’s franchisees are experimenting with beehives on top of some restaurants in the country.
Celebrating World Bee Day and part of the brand’s sustainability efforts in Sweden, McHive is precisely what you think it is: a beehive that is a diminutive replica of a McDonald’s store.