Seven female-founded brands are taking a vocal stand for reproductive rights in a full-page ad in The New York Times today, encouraging other brands to do the same.

The founders of the seven brands—Clary Collection, Cora, Dame, Fur, LOOM, Sustain Natural and Thinx—all signed the letter, which starts with the capitalized proclamation “Abortion is:” and finishes the fill-in-the-blank with a number of completions: “A human right.

The ad continued, encouraging other brands—and in particular, female business leaders—to be vocal in their support of reproductive and abortion rights for women.

Today, we loudly and boldly declare that we will not be silent in defense of fundamental human rights and we challenge our peers in the business community to do the same.

Together, we can defeat these unconstitutional attacks on our rights.”

The decision to place the ad in the Times comes in response to the abortion restrictions that have recently been signed into law in Georgia and Alabama, in particular, which saw Governor Kay Ivey sign a near-complete ban on abortion in the state without exceptions for rape or incest.

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