Red Seal Inspection offers a home inspector with 20+ years of trade experience and state-of-the-art technology for house inspection across South Central Alberta.
Cost of a lead Vs The Value of Life Time CustomerYou do not want to leave anything to chance with your business, and this doubly true when considering the cost of acquiring new business.
By having a good appreciation and understanding of the potential value of a customer, we can keep perspective as to whether lead is actually good value or not.
( click here to read this previous article which takes a closer look at the true value of a leadLet’s say you provide Conveyancing and Legal services within the real estate industry.
Due to the competitive nature of this industry, it is not unusual for Google campaigns to cost upwards of $100 a click when advertising for conveyancing and legal services.
people who will actually call you and eventually become clients.How much is a customer worth?It is easy to think that the amount quoted reflects the potential future value of a new customer, as this is the cost of service they have asked for.
Always remember that every customer has the potential to be a repeat customer, and that repeat customers are the best value you can get!