Are you still waiting in line at the supermarket?
French retailer Monoprix goes back in time—way, way back—to show us the inherent misery in queuing up and the way one opportunistic Early Man tries to game the system.
(It involves a number of underhanded tactics including a poisonous snake, fake pregnancy, Pterodactyl attack and strategic pantsing, the loincloth version).
To promote the app called “Monoprix et Moi,” agency Rosapark created a cinematic two-minute video filled with sight gags and guttural chatter that follows one determined Neanderthal as he methodically (and hilariously) picks off the Cro-Magnons ahead of him in the chow line.
“Really, who hasn’t tried to get out of standing in line?” the brand asks, noting that Sapiens of yore had to be cunning and clever (and ruthless) to get ahead.
Or at least, we know how to download a fast-pass app by which we can pay directly from our smartphones and skip the whole checkout process.