Sloppy mistakes in your sales listings equal low sales on Amazon.

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But people who settle for this spend much of their time being disappointed, frustrated and poorly compensated as a result.

The range of quality is vast: from product listings with a single, grainy photograph, a few vague bullet points and zero reviews to highly optimized, lengthy listings with professional photographs, extensive and highly descriptive copy, and thorough technical details.

The more expensive or technical your product is, and providing the market volume exists for it, the more you’ll want to increase the time and effort you pour into these listings.

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