How to use Google Analytics for small business?
The web statistics service, which – according to various studies – is installed on most websites in the world, attracts website owners and companies operating on the Internet with a few quite significant advantages.
As in the case of any analytical tool, it is important to skillfully use and process information and conclusions coming from the collected data and then use them in business to further optimize – to improve results, profitability or achieve the assumed goals….
The installation of Google Analytics is not limited to simply pasting a piece of code into the source code of a website – it is often an additional element related to e.g.
ranking of positions in natural search results of passwords, which caused entry from the SEO channel).
This stage may also include, for example, the configuration of tracking queries made in an internal search engine, or installation of an e-commerce module (especially recommended in the case of online stores).