User-generated content marketing is the newest digital marketing trend which every business owner should leverage, and why not, nothing can be greater then your customers or users posting great content about your brand, product or services.
In this article we are providing the light on user generated content marketing and what is it and how businesses can leverage it for business marketing.
What is User Generated Content
User-Generated Content is anything which is posted by your users rather than your marketing team or content curators.
UGC is the best type of content you can create to promote your brand, product or services and increase brand loyalty, trust and sales.
How to Leverage UGC for Marketing and Branding
UGC abbreviated for User-generated content is recently gaining immense popularity these days, reason?
It’s obvious, IT’s REAL & EVERYBODY KNOWS IT!!
So today in this short blog post I will try to compile all the benefits of user-generated content which will definitely create a buzz in your mind to try using it!
User generated content, unlike any other form of content in marketing is not made by the marketers, and are does not intend to increase sales, or brand value or brand trust or anything in favor to market the brand and this is the only reason why it is trusted by every consumer!!!
People listen what other people are saying rather than what the brand is saying, and hence using user generated content on website or events using a social wall can create your user engagement immensely!
Using User generated reviews on your website and search snippets will increase the user trust towards your website and which eventually will bring you higher search engine result page rankings.
User Generated Content (UGC) or also known as User Created Content (UCC) is any type of content created by the users rather than the brand itself.
According to a report by Nielsen Consumer Trust Index, 92% of the customers trust the organic and the user-generated content rather than the content created by the brands itself.
UGC also helps to gain the trust of the people and establish as a powerful brand.
It helps you to build a better relationship with the people and increase your reach.
So from the above-mentioned data, you can analyze the importance of UGC in today’s world.
Rating and reviews play a vital role in today’s marketing world.
According to Statista, there are about 2.8 billion social media users worldwide with over 1.85 billion active monthly Facebook users.
And studies have shown that when you embed social media feeds on your E-Commerce website, it has an immense influence on consumers buying decisions.
The merger of firm-generated content and user-generated content on social media could be displayed together to show the presence and activities of a business on different social media platforms.
What this does is that this creates a sense among users about how you value your consumers’ voice, builds trust, positive brand image and increased interest and curiosity among the users.
Similarly, this also saves cost, time, research, and analysis investments for your business.
Use video content to your welfare
