This is the reason why user-generated content is every marketer’s must-have ingredient in the recipe of executing a successful marketing campaign.
Also, we see brands often displaying user-generated content through hashtag campaigns on various social media platforms.
Starbucks annual #RedCupContest is an amazing example of UGC campaign every marketer should learn from.
It is aimed at marketing it’s holiday-themed seasonal beverages and the drinkers never fail to amaze the marketers with their participation.
The campaign has developed itself as a tradition where users actually wait to participate in the contest to win the exclusive Starbucks giftcards.
It not only drives user engagement but also generates sales as the users have to buy the Starbucks drinks to have the red cups to participate in the contest.