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User-generated content- everything you need to know about it!

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Carol Sobers

In fact, major brands are launching UGC campaigns to drive user engagement and spread brand awareness.

You must remember the famous UGC hashtag campaign #RedCupContest hosted by Starbucks.

It invited it’s customers to share their creativity with the seasonal Christmas special red Starbuck cups.

It discovers user-generated content from multiple social media platforms via hashtags, mentions, keywords, tagged, and other sources in real-time and collects them all at one place where you can manage and monitor your aggregated user-generated content.

A good social media aggregator allows you to manage, monitor, curate, customize, schedule, post, analyze, track, and do all other associated operations on the aggregated user-generated content.

You could also achieve the same purpose by displaying user-generated content on a social wall at any event or as digital signage or embedding it on your official website.

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Carol Sobers
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