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Best Examples Of User-Generated Content Marketing Campaigns

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Carol Sobers
Best Examples Of User-Generated Content Marketing Campaigns

It is basic human nature to form communities around work, common interests, and passions.

Hosting UGC campaigns to display earned media for your brand to your audience is a great way to leverage the ongoing trends for your brand promotion.

What it did was, it embedded a social media hub on the home screen of its official website which displayed photos of actual users and customers of their real-estate projects fetched from their social media profiles, and thus displays social proof of the quality of their projects.

In order to spread this cause, the brand encouraged the dog owners themselves to post selfies with their dogs using the hashtag #HollywoodSelfie on social media.

During one of its events/conferences in Dubai, SMW actually displayed user-generated social media content to boost audience engagement and interaction with event happenings.

Attendees and non-attendees could share their feedback, opinion, join in a conversation and be a more integrated part of the whole event.

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Carol Sobers
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