Amazon's really going for it today.
We've been taking a look at a lot of Bank Holiday sales already this week and Amazon has some cracking deals today on a range of it's own devices.
We're not kidding with that headline though.
£29.99 for an Amazon Echo Dot is as low as Amazon have ever discounted the small smart speaker down to as an individual purchase.
And given Amazon Prime Day is all about the best chance to get the best deal on Amazon devices, we'd like to think Amazon still has something up its sleeve for the big day.
£25 for a new Amazon Echo Dot anyone?