The National Football League has completed its seven-month search for a new executive to help lead its media strategy.

Dave Bolger will join the league as vp, consumer media, bringing 20 years of ad agency experience to the role.

He most recently served as chief media officer at Trilia, the media division of Boston-based IPG agency Hill Holliday.

“He did a great job leading Trilia, our media practice, and his insight, humor and wit will be missed.

The NFL is lucky to have him on their team and we can take comfort in knowing that he will always be rooting for the Pats.”

A Hill Holliday representative confirmed that the agency is currently looking for a new media chief.

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