The ride-hailing company said Friday that it's hired two new executives to help head the department, while also saying goodbye to its recently hired chief marketing officer, Joy Howard.
And Heather Freeland is coming over from Facebook to be Lyft's vice president of marketing operations.
"Jabari and Heather are world-class leaders with proven track records of growing iconic brands," John Zimmer, Lyft's co-founder and president, said in an email.
The move comes as Lyft has experienced a rocky couple of months on the stock market.
When the ride-hailing company issued its initial public offering at the end of March, its first day of trading was strong with its share prices up nearly 9% to $78.29.
But things quickly took a turn and it's pretty much been a continual downhill slide ever since.