Learn how today’s CRM applications such as Salesforce and Microsoft Dynamics offer social media extensions that enable companies to capitalize on their customers’ social media activities.
CRM software for lead management in companies of all sizes helps nurture leads into a sale by converting cold leads into warm ones.
This further manages the customer lifecycle value for the company, proving to be an effective key in generating leads.For more - https://bit.ly/2UwMncR
Marketing technology consultancy GeekHive developed a progressively decoupled Drupal content management system (CMS) to enable integration with third-party billing software for Buckeye Broadband, a regional telecommunications company.
This cross-platform integration connects Drupal 8 with CSG cloud-based billing to create a seamless checkout flow that streamlines the customer experience.Buckeye Broadband partnered with GeekHive to concurrently upgrade its CMS and migrate to the CSG billing system.
After conducting a marketing technology assessment, evaluating the capability of the company’s existing technology to support its digital vision and business objectives, GeekHive recommended Drupal 8 as an appropriate scalable CMS solution and suggested Pantheon for website hosting to heighten performance and reduce dependency on internal IT resources.“We’re thrilled to see Drupal head in a future-ready direction with Drupal 8,” said Peter Ladka, President and CEO of GeekHive.
“Beyond the platform’s signature flexibility, Drupal 8 opens the door to more advanced integration opportunities that allow content and data to elevate the customer experience.”When implementing Drupal 8, GeekHive opted to take a progressively decoupled approach.
The team built a JavaScript solution on top of Drupal 8, using the React.js framework, to build the interface and functionality needed to integrate with the proprietary billing system in the form of an HTTP API.
A lower-risk alternative to the fully decoupled or headless CMS, the progressively decoupled model only separates a selection of features from the main platform, while maintaining its core functionality and out-of-the-box capabilities.