Amazon didn't wait long after Google announced the Nest Hub Max at its May developer conference to introduce its latest smart display, the $90 Echo Show 5.
But unlike the 10-inch Hub Max -- a direct competitor to the 10-inch second-gen Echo Show -- the Echo Show 5 is aimed at the entry level side of the smart display category.
An even smaller Google Assistant-based display called the Lenovo Smart Alarm Clock debuted at CES 2019 with a four-inch touchscreen, and is expected to hit the stores this spring for $80.
Like Amazon's other smart displays, the Echo Show 5 has a built-in camera, but this time the tech giant included a camera shutter that's integrated into the hardware, as well as a separate, dedicated camera and microphone off-button.
Amazon also says it has added a privacy-oriented feature wherein you can say "Alexa, delete everything I said today," and it will purge the audio recordings of your Alexa conversations from Amazon's servers.
This comes after reports that Amazon holds onto text recordings of your voice conversations with Alexa, even after you've deleted those audio clips.