Owning a construction business means you have a lot of balls to juggle. You've got your actual job, the construction. You've got to have customer service skills to deal with clients. You've got to be an accountant, too. But you've also got to know how to effectively market your business.
Here are some tips for marketing your construction business, whether you're new to the game or just need some fresh ideas.
Become an Industry Association Member
Find an association to join in your specialty, such as Associated Builders and Contractors (ABC) or the National Association of Women in Contracting (NAWIC). These associations may have a fee to join, but offer a variety of services which may include low-cost advertising, networking events and referrals, and free or low-cost marketing advice.
Use Social Media Ads
One way businesses sometimes waste money is by running ads that target too many people. Social media ads let you choose really specific demographics. For example, if you use Facebook ads, then you want to hit people in your service area who are likely to use your business, such as homeowners. If you don't add these parameters, your ad will be seen by teens who aren't interested in your services.
Instagram advertising is very similar to Facebook because it's owned by Facebook. Be sure to make a business Instagram account; this will allow you to track how many visitors you get. Having an Instagram account that shows your best work can be a valuable tool, especially if you're doing something like kitchen remodeling.
Make sure your ad is visually appealing and doesn't look too much like an ad. In social media, native advertising, or ads that look like the rest of the page, are key. So a non-pro photo may be better to use than a professionally staged one.
Also include a call to action so your customer can contact you, along with an enticement, like a discount or sale price.
Try out Google Custom Intent Audiences
You probably know what Google Ads (formerly Adwords) is. They just added a new feature: Custom Intent Audiences. This allows you to target people who are searching for terms that are related to your business. For example, if you're an electrician in San Diego and they're searching for "San Diego electricians," they'll see your banner ads and your YouTube videos as one of their search results.
Get on Consumer Review Sites
One of the things any construction business needs is legitimacy. Get your business listed on a contractor referral site like Angie's List, a trusted place for consumers to find contractors. You can also list your business on a site like Yelp and ask your customers to leave reviews. Another good thing is getting your business accredited by the Better Business Bureau; an A rating will give your potential customers a lot of confidence.
Try Vehicle Wraps
Using vehicle wraps on your vehicle or your company's fleet is an easy way to advertise your business. These are essentially vinyl billboards that wrap around your car or truck. One study says that individual vehicle ads get 30,000 to 70,000 impressions. Finally, a reason to be happy about being stuck in rush hour-- more people will see your company.
The American Trucking Association’s study, The Visual Impact of Trucks in Traffic showed that 96% of drivers noticed truck side ads and had more impact than billboards. 75% of people who saw the ad formed an opinion about the company, and 29% said they would make a decision about whether ot not to buy based only on that ad.
For the best, most effective vehicle wrap, make sure it has an easy to read font with a relatively simply design. Also include a call to action, like a phone number or a website. You can also add a discount like, "Mention this ad and get 15% off." This will also allow you to track the effectiveness of the ad.
Just as you'd like for the other channels of your marketing to be consistent, so should the vehicle underneath the wrap as well. If you have multiple vehicles, choose the same mid-size truck. This way people not only associate the wrap with you, but the vehicle itself.
It may not be possible to do all of these at once, so decide on what to do based on your budget and what you think will be effective. If your business doesn't lend itself to pleasing visuals, you might not want to bother with Instagram, but a vehicle wrap could be the thing. Then see how many new leads you get as a result to assess whether to keep doing it.
Invisalign is the newest technique in today's market with regards to teeth straightening and it is a very effective treatment method for dental problems.
It ensures perfectly aligned teeth and good oral health without the hiccups that metal braces usually offer patients.
Thus, these invisible aligners have become the perfect solution for all your dental related problems and the fact that this treatment is virtually painless and effective at the same time makes it one of the best treatment methods for your teeth problems.Invisalign is commonly thought of as an alternative to the metallic dental braces that are being commonly opted for treating teeth misalignment.
Comfort levels are simply augmented manifold in this treatment procedureInvisalign Center by using the most up to date technology for all their dental restorations and procedures always try to fulfill each of their patients’ dental prerequisites.
The team of experienced specialists and surgeons as the Dr. Qadeer A perfectionist by nature always strives to deliver the highest level of care to all of his loving patients.A number of satisfied patients have enthusiastically expressed their approval of Invisalign.
The Invisalign San Diego Cost can differ depending on what office you visit in San Diego.
Whether you are a dentist, physician, ophthalmologist, or you are working in some other healthcare sector you know that your practice is constantly competing with other professionals in your local area especially when it comes to attracting potential patients online.
Studies have shown that 70% of consumers say that online feedback is the most important factor when they are deciding which practice to visit.
It’s time for you to do everything you can to market your services better.
This form of marketing is truly valuable because it gives measurable visibility to your content no matter how big your organization is, and it costs almost nothing.
Make sure you update your profiles with your original content, but the medical practice marketing agency for doctors recommends adding the content from other, well-respected, sources, as well.
This way your social media will seem less promotional and more professional.
