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Definition of Branding, Marketing, Advertising, Promotion, Sales

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Digital Brolly
Definition of Branding, Marketing, Advertising, Promotion, Sales

Over the last few years, Digital Marketing completely changed the way products and services are marketed with its impeccable reach of targeted customers.

Native marketing needs huge investment, time and resources while Digital Marketing needs a few skilled man power to reach customers or consumers.

A branding exercise is mainly done to help customers remember the company and its products trying to establish trust and relation between the company and the customers differentiating you from your competitors.

Traditional Marketing is dominated by TV commercials, print campaigns, media announcements, Hoardings and so on, while Digital Marketing is the new age marketing associated with digital devices and the Internet.

The main sources for Digital Marketing are Social Media Marketing, email marketing, Content Marketing, Affiliate Marketing, Viral Marketing, Influencer Marketing and so on.

Pay Per Click (PPC)/Adwords for Google, Social Media Ads (Facebook marketing), email campaigns and Video Ads are the few most commonly used Digital Advertising methods.

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