Kristin Lemkau, Chief Marketing Officer, JPMorgan Chase
Lemkau has been at the forefront of the movement to clarify the murky digital advertising landscape, pushing the industry to deal with ad fraud and brand safety.
Todd Kaplan, VP of Marketing, Pepsi Cola
With its self-deprecating Super Bowl spot this year featuring Lil Jon, Steve Carell, and Cardi B asking "Is Pepsi OK?," the soda maker put its tone-deaf Kendall Jenner ad from 2017 behind it.
Bank of America has whittled down the number of sites where its ads run t0 3,000, and appointed Terri Schriver to focus on brand safety full-time last year.
Chris Capossela, EVP and Chief Marketing Officer, Microsoft