As JPMorgan's chief data officer, Rob Casper is involved in one of the largest data projects on Wall Street today.

Standing in his 39th floor office in JPMorgan's glass-walled midtown Manhattan headquarters, the bank's chief data officer wants to make a point.

Full or partial acronyms, hyphens between different words, three- and four-letter abbreviations of the same word.

They're just a sample of the names that Casper's former firm, Morgan Stanley, used to refer to the hedge fund in its computer records, making it difficult to calculate how much the bank might lose in 1998 after Russia's debt default sent the fund spiraling down.

He started his career as a lawyer, at Cravath, Swaine, and Moore, the white-shoe law firm, representing the International Swaps and Derivatives Association on derivatives matters.

"It's really hard to execute a complex program like data governance.

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