The Blood Donations feature Facebook initially introduced in India in October 2017 is coming to the U.S.
The social network first revealed the feature’s impending U.S. debut at its Facebook Communities Summit in February.
The social network’s partners in bringing the feature to the U.S. include America’s Blood Centers, the American Red Cross, Inova, New York Blood Center, Rock River Valley Blood Center, Stanford Blood Center, Versiti and Vitalant.
Vitalant vice president of marketing and communications Mitzy Edgecomb said in a Newsroom post, “Tens of thousands of blood donors are needed each day across the U.S. to transform the lives of patients requiring blood transfusions.
Summer and winter are notoriously difficult times for collecting enough blood donations, but the need does not stop and can even rise due to increased travel, activity, adverse weather events and cold and flu season, among other factors.”
Starting Wednesday, Facebook users in the initial U.S. markets can sign up to be blood donors via the Blood Donations option in the About section of their profiles.