Omelet announced this morning that Thas Naseemuddeen has been elevated from managing director and chief strategy officer to chief executive officer of the independent agency based in Culver City, Calif. Naseemuddeen succeeds Don Kurz, who moves to the position of executive board chair from the CEO role he held for eight years.

“She has already made an indelible mark on this place and our industry at large, and I can think of no one better suited to shepherd Omelet into its next era of growth.

She is truly a CEO built for the modern era.”

Naseemuddeen has been at the agency for four years in a variety of roles and had previously worked at agencies in the Los Angeles market including BBH, Deutsch and TBWA\Chiat\Day on brands like Target, Google, Lexus and Coca-Cola.

Then working at a place like Deutsch and Chiat gave me even more exposure to incredible brands and talent.”

At present, the agency has 65 employees, and the client roster includes Princess Cruises, Pokemon, Walmart, AT, Nickelodeon and Guardian Insurance, a brand that recently launched its first widescale brand campaign in its 158-year history.

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