Two years ago, John Oliver realized that the best way to get a message to President Trump was by purchasing ad time on the cable news shows he watches every day.
Now his former employer, The Daily Show, is trying the same targeted approach again this week.
As The Daily Show With Trevor Noah brings its Donald J. Trump Presidential Twitter Library to Washington, D.C. this weekend, the program is inviting the president to attend via a 30-second spot that will run locally in the D.C. market during two of Trump’s favorite Fox News programs: morning show Fox & Friends and Hannity, which airs at 9 p.m.
In the spot, Daily Show correspondent Desi Lydic reminds Trump that his birthday is coming up—the president turns 73 on Friday—and tells him, “you deserve to celebrate with those you love the most: your tweets.” She later adds, “Come relive some of your most presidential tweets, including ‘covfefe.’”
The ad will run locally in D.C. on both Fox News shows through Saturday, Comedy Central said.
In addition to paying for the spots to run this week, The Daily Show is making a contribution equivalent to what it spent on the ad buy—an amount the network declined to disclose—to Tarana Burke’s Me Too movement.