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Most reports available on Amazon tie back to Sponsored Products ads because they’re Amazon’s oldest and most established ad format.

In the case of Sponsored Brands, these ads still have relevant reporting on keyword performance and ad placement analysis, but they don’t include any reports that touch on the performance of individual products since these ads can direct consumers to a product list page or Amazon Store page containing multiple products to convert on.

With that said, you can carry over some of the insights you find in Sponsored Products data to your Sponsored Brands campaigns.

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