Author, consultant and TV host, Bonin Bough, is our Adweek Advisory Board chairman.

He will be spotlighting Advisory Board members each month on relevant industry news and trends.

Florian, who is the CEO of OMD Worldwide, is certainly well-versed in the world of marketing and agencies.

He’s spent the 2000s bouncing from agency holding companies to startups to a few companies he himself founded in media, ecommerce and more.

He spoke on the ways that Cannes can improve and what we might see at this year’s event.

Florian Adamski: If we’re speaking inclusive in the macro sense, as in more people at every level being able to attend and from agencies both large and small, cost is certainly a factor.

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