There are some recurring themes, like privacy, offensive content, the gig economy and China’s leadership in digital video and retail.
Instead, new topics like Fortnite, freemium business models and screen time found their way into Meeker’s 333 slides.
From her report, we culled 10 topics and highlights.
Consider it Mary Meeker, Abridged:
In 2010, on the other hand, consumers spent 25% of their time on desktops and advertisers spent 19% of their budgets there, versus 0.5% spend on mobile with consumers spending 8% of their time there.
Internet ad spend was up 22% overall in the last year, which is slightly higher than the 21% growth in 2017.