Despite a news cycle that seems to equate “big data” with “bigger scandals,” some businesses are proving that data-driven companies can still have legs.
This morning, buy-side-centric data provider Dstillery said it has closed a $5.9 million funding round, driven by Newspring Capital, Venrock and Contour Venture Partners.
This funding, said the company, will build upon Dstillery’s audience data business to increase its solutions portfolio, expand its partnership footprint and “enhance” its team.
“The feedback that we’re getting from the market is that what we do is different—and that’s because we’ve been putting a heavy investment in computing, data infrastructure and people,” said Dstillery CEO Michael Beebe.
“Instead of approaching an agency and selling it as a managed service on a campaign-by-campaign basis, what we’re really doing is approaching agencies on a high level and selling ourselves as an enterprise data solution.
And that’s something that I don’t see others doing.”