The Cannes Lions is packed with presentations by some of the marketing world’s biggest names and brightest rising stars, but the harsh reality is that a lot of attendees simply never make it into the Palais to see all this programming.
Whether it’s due to client commitments, company events or just the bottomless rosé, many who go to Cannes can fly home with few big-picture insights to share.
To help attendees return with more to show for it, Accenture Interactive is officially partnering with the Cannes Lions to create a “Digital Doggy Bag” that provide delegates with a comprehensive rundown of the week’s events, along with six reports focused around the festival’s 10 themes.
The former will be ready for download on June 22, the day after the weeklong event wraps up, while the latter becomes available on Tuesday, June 25.
No official signup is required, meaning all delegates and Digital Pass holders (those who stream the festival online) will receive the Digital Doggy Bag automatically.
Accenture Interactive says its team of reporters, art directors and producers will collaborate with the Cannes Lions content team to distill the festival’s programming into a curated, “richly designed digital recap” that includes video components.