Budweiser’s latest Father’s Day spot is a heartwarming tearjerker.
In the new Budweiser ad, “For the Fathers Who Stepped Up,” stepchildren and stepfathers are the focal points as they go about their days doing “normal” family activities, such as fishing, cooking, sharing a beer and just spending quality time together.
Monica Rustgi, vice president of marketing for Budweiser, said in a statement, “On a day when the world celebrates fathers, Budweiser wants to shine an unexpected light on fatherhood.
That’s why this Father’s Day, Budweiser is toasting stepfathers who love their stepchildren like their own.”
Three families are featured where the stepfathers came into their stepchildrens’ lives when they were young: Victor and Mark; Chloe and Randall; and Shealyn and Paul.
Paul recalls his approach to finding a balance with Sheelyn.