In today's world, everyone is using smartphones and these cellphones are capable of sending and receiving text messages from all over the world.
Here comes the opportunity for the businesses to interact with clients through there cellphones and that why they prefer to use SMS(Short Message Service) as their tool to market the product and services of their company.
Some companies use Email marketing and other marketing mediums to interact with clients but the problem is that most people don't open up their emails on a regular basis and if they do so, they will find a flood of emails from which your marketing email is simply neglected.
And that why SMS simply helps you get in touch with your consumers in an effective and influential way.
This can be using Salesforce SMS App which provides the functionality to send text messages from the Salesforce platform.
Discussing Some of the points through which you can increase Sales through SMS marketing -