Just like your store, your app is a vast space where you need to make certain that your customers’ time spent is worthwhile, but there are things within our reach which sometimes hinder our capability to cater to them like UX.
There are some 8 common UX mistakes that every app developer makes which clearly repel users from coming back to your platform.
You have figured out your business branding strategy, your financial model and target market and how you are going to market that product all over cyberspace.
And you do have options here:
Door Number One: Lots of friends will tell you how they know of entrepreneurs who have created their own websites and apps and had them up and running in half a day – complete with menus, page links, text/content, images, and even a shopping cart.
But when you begin to ask the deeper questions, like is it responsive for iPhone and Android access, and what tools are best to use, they become strangely silent.
It’s not just a question of time – it’s about getting the product that will work, that is appealing, and that will give your customers the best experience ever when they visit, consider what you offer, and hopefully make some purchasing/upgrade decisions.
And don’t forget that when you look for individual UX designers for hire, you have to make sure that they can further collaborate with the developers you’ll hire to code your product.
While the popularity of mobile apps are continuing, it is the user experience which remains crucial for the success of apps. Ease of use, accessibility, loading speed, elements to push business conversion are some of the unmistakable elements of a successful app. There are multitude of apps that lack many of these elements just because of non-optimised UX. Let us introduce here 5 lethal UX design mistakes and their remedies.
Why would someone even go through an app if they don’t find it attractive enough, or too slow, or just downright badly designed?
Designing and developing an app without stressing on an impeccably designed user interface and a brilliantly developed user experience would be a sheer waste of time.
A good UI/UX design help draw in traffic, keeps the users engaged, and therefore has a direct implication on boosting the conversion rate for a business.
The user interface is all about how a mobile application looks like, and how does it feel to the users while interacting with it.
A person should be able to instantly identify a mobile app with the brand that it is for.
Mobile app developers must design a neat workflow for their mobile apps, comprehending the actions of the end users, thus making the experience a more interactive one for the user and simplifying the whole process for them.
If yes, you might have noticed that most of the UI elements in that app are located out of the reach of your thumb.
So, any app and website that is not easy to navigate with the thumb are basically not designed for thumbs.
The trend of bigger screen
After ignoring the popularity of bigger screens for many years, Apple finally left its conservative approach and succumbed to the growing trend of larger screen devices.
Already the bandwagon of large screen devices was stronger, and now as the industry leader, Apple decided to follow the trend.
The coinage of the term mobile thumb zone now became commonplace among designers.
It is not surprising that companies around the world, the size of Nike, CocaCola, Google, and Apple, worry so much about this aspect in their products and services.
In other words, good user experience can help generate more sales opportunities and close more businesses.
Now, have you ever visited confusing websites that did not communicate the value proposition or that made it difficult to find the necessary information and what you were looking for?
Well, then you’ve been in the presence of examples of a poorly crafted UI.
Keep that in your mind because now we will tell you that the UI directly affects the UX since if your site navigation is bad, it is quite difficult to provide a good experience.
It is capable of making this experience even more enjoyable if the designer manages to eliminate some stages in the process of using the product, which means fewer screens to interact.
