Girlgaze wants to pave the way for companies to hire female-identifying and nonbinary creative talent from all corners of the globe, launching a digital jobs platform with 200,000 potential employees in 62 countries.
At the very least, brands, agencies and other employers won’t be able to fall back on the old excuse that they don’t know where to look for diverse photographers and artists, according to Girlgaze founder and CEO Amanda de Cadenet, who announced The Girlgaze Network at Cannes on Thursday during a panel called “Smashing Beauty Stereotypes” with Unilever’s Sophie Galvani, TV megaproducer Shonda Rhimes and Getty Images exec Rebecca Swift.
Girlgaze founder and CEO Amanda de Cadenet
Calling it “a platform aimed at closing the gender gap one job at a time,” de Cadenet said the network can solve “the pipeline challenge that many companies are faced with.”
During a beta test this spring, the network was the conduit for 550 paid jobs, generating more than $1 million for its participants—much of it from a single employer, Unilever’s Dove.
The Girlgaze Network wants to further scale its service via tech that can pair creatives and employers through “non-biased browsing,” de Cadenet said.