Pokémon GO, a popular mobile game published by Niantic, is an example of augmented reality.

Founder and chief strategist at Noble Digital, Allen presented 4 Principles of Using AR/VR for Successful Storytelling in Your Marketing at ContentTECH Summit.

In this article, I detail the four principles from his presentation.

You know the saying, “Walk a mile in someone else’s shoes”?

You could use AR/VR (e.g., in an app on users’ phones) to encourage them to visit certain aisles or look at certain products.

Allen gives the example of a self-guided tour of Europe, showing users all the code stops of the popular novel and movie The Da Vinci Code.

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