If that leads to some discount or free goodies, then it is similar to killing two birds with a stone.
This gives them genuine feedback which can be utilized for improvement in the quality of service they provide.
However, since taking feedback at stores might be a bit difficult due to various reasons, online surveys are done.
They conducted an online survey at the webpage www.mycfavisit.com.
This helps provide their valuable input for the betterment of their favorite brand.
Here’s a list of things you would like to know before taking the survey:
https://surveylo.com/mycfavisit-chick-fil-a-survey/