Social Media Usage Statistics for 2019 Reveal Surprising Shifts

A look at the latest Edison Research and Triton Digital Social Habit study shows largely unchanged social media usage over the past four years, growth for Instagram among young Americans, a drop in Facebook’s popularity, and several other statistics of interest to digital marketers.

Silence is golden: preparing for the sound-off mobile ad ecosystem

A look at optimizing video ad creative for silence, the impact of HAVOC (Human, Audible, Viewable On Completion), and measuring viewability in an age when some 85-90% of branded videos are viewed with audio muted.

2 Years in the Making, LinkedIn’s Brand Refresh Aims to Make the Platform More Inviting

Adweek takes a look at some of the new branding elements from LinkedIn (client) rolling out incrementally, including updated visuals, greater emphasis on sharing and photos, as well as a new custom typeface.

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