Social Media Usage Statistics for 2019 Reveal Surprising Shifts
A look at the latest Edison Research and Triton Digital Social Habit study shows largely unchanged social media usage over the past four years, growth for Instagram among young Americans, a drop in Facebook’s popularity, and several other statistics of interest to digital marketers.
Silence is golden: preparing for the sound-off mobile ad ecosystem
A look at optimizing video ad creative for silence, the impact of HAVOC (Human, Audible, Viewable On Completion), and measuring viewability in an age when some 85-90% of branded videos are viewed with audio muted.
2 Years in the Making, LinkedIn’s Brand Refresh Aims to Make the Platform More Inviting
Adweek takes a look at some of the new branding elements from LinkedIn (client) rolling out incrementally, including updated visuals, greater emphasis on sharing and photos, as well as a new custom typeface.