Opinions expressed by Entrepreneur contributors are their own.
One of the biggest mistakes people make when networking is thinking that it’s just about running around the room collecting as many business cards as possible.
I’ve tried telling them that this is not networking -- it’s either face-to-face cold calling or worse yet, it’s simply “card collecting.”
Years ago, I ran into a couple of business partners who made a competition of collecting cards at networking events.
I tried to tell them that this was really not a good networking strategy but I don’t think they ever got it.
Unfortunately, I still find myself running into people who think this is a great approach to networking effectively.