She checks her route via Google Maps, and realizes the best way to get there is on a cab.

She gets an Uber and rushes down while sending a message via Gmail to her client to tell him she’s on the way.

Finally, she logs on to DoorDash to order some food for them to enjoy while they discuss.

It certainly sounds like an average day of life, but in these short couple of minutes, Jill has already valuable data to over four companies that use it to understand consumers better and make products out of it.

And taking a step back; Jill is part of a whole network of millions of consumers who leave data trails for corporations and data harvesters to analyze and learn more about what everyone wants.

Companies making you do surveys and placing trackers all over websites that note down your every move.

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