The brains, a Broadcom BCM2711 system-on-chip, features four 64-bit Armv8 Cortex-A72 CPU cores clocked at 1.5GHz, a step up from the A53 found in the Model 3 B+.
In use, it certainly felt snappier than the last incarnation.
The claustrophobic 1GB of the 3B+ now enjoys some chunkier siblings in the form of 2 and 4GB LPDDR4 configurations.
Alas, Apple fans would doubtless spontaneously combust upon learning that a 4K compatible cable will go for $5, while a dongle to connect an existing larger HDMI cable to the Pi 4 will retail for $3.
Testing is the hardest word
After the issues with the Power-over-Ethernet HAT, arising from some frankly iffy testing practices, Upton was keen to explain how things had changed with the Pi 4.