It's remarkable how brands connect with people when they stop taking themselves so seriously.

The best brands use humor to develop strong followings with shareable tweets that go viral.

No problem.” Viewers loved Oreo’s funny take on the power outage and retweeted the meme more than 10,000 times in one hour.

The quick-witted tweet likely had an even greater payoff than Oreo’s actual Super Bowl ad, which cost millions to create.

The company has managed to insert the same kind of outlandish and fun branding into all its social media accounts.

Old Spice has developed its unique voice through its hilarious and sometimes ridiculous posts featured on both its Facebook and Twitter accounts.

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